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Who are Gadeon?
We help businesses become competitive in the market by identifying high ROI value adds and positioning companies to take advantage of them.
68 BCE, Gades (now Cádiz, Spain): Julius Caesar weeps at the statue of Alexander the Great, believing that he will never be called the Great. This moment captures the ambition of perhaps the most well-known military strategist and dictator in history. Ironically, his desire to become Great led him to become Julius Caesar, whose name became more widely recognized and adopted than any of the Greats.
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Failure is just the turning point.
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At Gadeon, we empower businesses to be bold and ambitious; to set the bar higher and create a new standard. We use quantitative and qualitative data to architect strategic decisions, competitive advantage, and drive new growth. Our vision is to be the trusted architect of data-driven growth, where every client turns uncertainty into competitive advantage. We deliver advanced analytics, and strategic advisory services to enable our clients to make confident, long-term decisions in rapidly evolving markets.
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We see beyond immediate challenges—we envision possibilities that others overlook. As visionaries, we’re driven by a commitment to reshaping the way businesses grow, adapt, and innovate. We don’t just offer strategies; we design futures. Gadeon currently uses its proprietary frameworks and knowledge to help startups and turnarounds because these typically require the most creative and energetic solutions fit for our team.
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While delivering institutional quality is a given from our team, we want to set course for the future and aim our focus on helping founders achieve their visions. In an initiative to empower the youth and ensure quality, we will be training new jobseekers, combining it with our ability to assess talent and potential. We will create opportunities.
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We respect our client’s privacy, confidentiality, and data. Our team has embedded organizational firewalls, offsite “secondary” data storage (used in the case of outages or property destruction), and does not upload any data to 3rd party clouds. Much of our analysis is done on local, proprietary tools to ensure your data remains yours.
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Additionally, we recognize the growing importance of environmental initiatives and encourage all of our clients to consider incorporating green factors into planning and action.
“Strategy is not about being the best, but about being different. It’s about creating value in a new way.”
— Blue Ocean Strategy, W. Chan Kim & Renée Mauborgne (2005)
A message from John Hansler, CEO.
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You’re in good hands.
I’ve personally directed at least 4 businesses over my lifetime. I learned a lot from my first two experiences and I started two financially successful businesses while I was in university. One of which I exited through a small private sale, and the other was a service business I ended to work full time at Accenture.
I’ve regularly worked with at least 200 clients at Accenture and have coached and analyzed other small businesses (many as favors). There are three big problems businesses tend to have: the inability to obtain sufficient funding, mismatches between value creation and capture, and the inability to create direction. These are all things our team can handle. I’ve been contracted for successful Kickstarter campaigns, helped businesses with turnaround management, and established detailed marketing and branding strategies.
More than experience, I value my education as it informs my decision making. I have a BSc in Neuroscience (Magna cum laude) and am currently a CFA level III candidate. I have read somewhere north of 20 textbooks on business, finance, and economics outside of the CFA curriculum, and am undeniably proficient in Excel and Python.
We plan to publish many articles over time to lead the consulting sphere with thought. Much of what we had as my personal brand has been removed but has included notable moments: predicting the turn of the Canadian election 6 months prior as a result of the disruption from the US administration (the biggest turn in the last 100 years), projecting increased market volatility and lower growth leading into 2025 (ahead of projections published by bigger firms), and producing the most (ex post) accurate projection of the term structure of interest rates in 2024- our skilled team can do more with less.
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If you meet with me in person, we'll show you the samples of our work. Otherwise, you'll be able to find it throughout our articles. We hope you choose Gadeon.
